An
auction in Sydney’s Upper North Shore achieved a record price for a property sold
via live online bidding last night. The residence was a 7 bedroom, 2-storey home
selling under the hammer by Century 21 Cordeau Marshall Group to an Upper North
Shore local who was traveling on holidays in Indonesia.
The buyer placed 10 live internet bids during the auction and was bidding against
another buyer in the room.
The property, at 12 Wattle Street in Killara, was secured by the online bidder
for an eventual price of $3,010,000.
“PTY Property solved my problem. I found the house, but the auction was
scheduled during my family vacation to Bali. By using the PTY Property service,
I was able to watch and hear the auction live in my hotel room and bid online.
It was almost as good as being there. I was in complete control of my bidding.
This was much better than instructing someone else to bid for me. Registration
was simple. The website was so easy to use. And it was all free.
I bought that house ... and I still had my vacation. Excellent!” said the
winning online bidder Brad.
“To be able to bid online has opened up new opportunities to both our vendors
and buyers.
Our vendors are delighted as they can now reach a greater target audience, once
out of grasp due to geographical barriers; our buyers can now look at homes that
traditionally weren’t even considered as they were either out of town or uncomfortable
in an auction room.
PTY Property has created a solution to an age old problem and for the real estate
industry, this is a huge benefit for all concerned; vendors, buyers and the agents.”
said Century 21 Cordeau Marshall Group Director Craig Marshall.
PTY Property is about making sure every possible bidder is able to participate
at the auction. We are even finding agents are using the service to ensure bidders
who potentially may get caught in traffic on the way to the auction are able to
bid from the car.
Also, adding live online bidding to their auctions is essential for vendors to
maximise exposure to interstate, expat and international purchasers who are interested
in securing Australian property but are often unable to travel.